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Who We Are
CATHERINE RUSSELL is the general manager of the longest running play in NYC history – Perfect Crime. She has been a general manager, producer, theater builder and actress in NYC since 1980. In 1991 she renovated a strip club at 46th St and Broadway (now the American Eagle store) where Perfect Crime ran for 13 years and in 2005 transformed 20,000 square feet of raw space into the Theater Center at 50th St and Broadway. The Theater Center is home to the Jerry Orbach Theater where long running shows like The Fantasticks, and now The Office A Musical Parody have played since 2006 and the Anne L Bernstein Theater where Perfect Crime just celebrated its 35th anniversary. She is a strong believer in creating your own opportunities and learning about every aspect of producing in order to keep shows running and profitable.
For more information, visit catherinerusselloffbroadway.com
DAN DEMELLO (Publicist) has coordinated press campaigns across the United States and abroad – in Canada, Mexico City, Dublin, London, and Berlin. Current clients include The Theater Center, Singfeld! The Musical Parody, The Office! A Musical Parody, Friends! The Musical Parody, and NYC's longest-running play Perfect Crime. He was Press Representative for the global gay dating app SCRUFF for several years, leading to its many positive news features between 2013-2017. When theaters closed during the pandemic, Dan spent a year representing The First Responders Children's Foundation, working in tandem with NYPD and FDNY to generate press coverage for first responders who died on 9/11 and their surviving children. He is the co-creator and producer of the hit seasonal attraction Full Bunny Contact and gives back to various communities in New York through his Broadway Roasts - a no holds barred roast (where 100% of proceeds go to charity) that had its inaugural year in 2017, honoring legendary entertainment journalist Michael Musto, and hosted by Rosie O'Donnell. Dan has been generating press coverage for Off-Broadway actors, producers, writers, directors, and productions since 2003.
For more information, visit dandemello.com
JEFFREY SCHMELKIN earned his Master's Degree in Performing Arts Administration with a focus in Theatrical Marketing from New York University. His Master's Thesis, titled "Utilizing Digital Marketing to Increase Accessibility to and Diversity of the Theatre: A Framework for Performing Arts Marketers," showcases his expertise in leveraging digital tools to broaden theatre audiences.
Jeffrey also offers his expertise as a freelance marketer through his company, JES Theatrical, LLC (d.b.a. JEST Marketing). With a proven track record of increasing revenue and driving audience engagement, he is well-equipped to help your Off-Broadway show achieve its marketing goals. His strategic approach, coupled with his in-depth understanding of the theatrical landscape, ensures effective and impactful marketing solutions tailored to your production's unique needs.
For more information, visit jestheatricalmarketing.com